Admeld, a leading industry player since 2008, has been acquired by Google and integrated into the DoubleClick Ad Exchange, providing publishers with a powerful platform that combines advanced tools and a vast global demand pool.
With DoubleClick Ad Exchange, publishers gain full visibility into buyer behavior, set precise rules for inventory access and pricing, tap into demand from major agencies and networks, negotiate private deals, optimize revenues through seamless integration with DoubleClick for Publishers, and benefit from Google's robust anti-malware infrastructure.
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