Whitney Interactive Design, based in High Bridge, NJ, specializes in user-centered design to enhance the overall experience of products. With a focus on storytelling for user experience, they offer services such as user research, persona creation, and usability evaluations to ensure usability, usefulness, and accessibility. Through their expertise in market segmentation and user profiles, they effectively communicate user research, bringing personas to life and enabling envisioning of designs.
Co-directed by Whitney Quesenbery, they are also involved in civic design, working with election officials and advocates to improve the ease and effectiveness of voting. With publications like "Storytelling for User Experience" and workshops on global UX design and research, Whitney Interactive Design is committed to enhancing user experiences in a connected world.
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