For 20 years, Party Land has been supplying its customers with supplies to enjoy special occasions. Party Land has everything one needs for a party: balloons, paper dishes, napkins and favors. The store also offers balloon centerpieces, arches and columns for any event. Balloon delivery is even available. The store, first located in Middletown, then across the way in Staples Shopping Center, is now located in its new location in Shrewsbury Plaza since April 2010. The store's owner is a resident of nearby Lincroft, and says the community is a great one to have a business in as the people are devoted.