Jei Learning encourages conceptual understanding and uses its Self-Learning Method, a self-paced system that individualizes each study program to allow children to reach their full potential. Four programs are offered to children pre-K to 9th grade: math, English, reading and writing, and Lil' Genius. Jei Learning was started in South Korea and has since expanded to America, Canada, Australia and New Zealand. A second location exists in Los Angeles.