Inventive-SMi is a B2B lead generation provider company based in Princeton, NJ. They offer a range of services including account-based market research, lead generation, demand generation, appointment setting, content syndication, market surveys, profiling, event registration, contact generation, and marketing analytics. With their segmentation platform and access to massive amounts of data, they help businesses target specific accounts or categories of accounts within specific industries, tailor the customer experience with unique content, optimize campaigns, gain intelligence on stakeholders, execute campaigns, measure campaign effectiveness, and make informed decisions based on comprehensive user profiles. Inventive-SMi specializes in account-based marketing (ABM) done the right way, driving valuable insights, prioritizing accounts, decreasing the sales cycle, and increasing marketing ROI. They emphasize sales and marketing alignment, precise measurement of campaign effectiveness, complete customization and optimization of messages, a strategy that supports the sales team, and fully researched and targeted accounts. Their team is dedicated to helping businesses take their marketing efforts to the next level through ABM.Generated from the website

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