Geoffrey Inc, based in Wayne, NJ, is a leading parent company of globally-recognized household brands that have been delighting children and families for decades. With star brands like Toys R Us, Babies R Us, and Geoffrey the Giraffe, they have been celebrating the joys of childhood and providing trusted resources for families for over 70 years. In addition to their star brands, Geoffrey Inc offers a wide range of consumer brands that cater to kids and parents, including plush wildlife toys, outdoor fun products, educational toys, imaginative playsets, and more.
With a rich heritage of 70 years, Geoffrey Inc is a new player in the industry but builds upon a strong foundation of experience and expertise. Led by a seasoned leadership team, including Chairman and CEO Yehuda Shmidman, they are committed to bringing beloved brands back to American shoppers and providing wholesome, value-priced entertainment for kids of all ages. Through strategic partnerships and a focus on innovation, Geoffrey Inc continues to create memorable experiences and foster imagination and learning in children worldwide.
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