The Reno Rodeo, a PRCA-sanctioned event, is a non-profit organization run by over 900 volunteers. Drawing over 140,000 fans annually, it is the 4th richest PRCA tour rodeo and the 3rd best as recognized by USA Today's 10 Best Readers Choice.
This iconic event, televised nationally on various networks, injects $42 million into the Reno Sparks area economy, benefiting hotels, casinos, restaurants, and retail outlets. With a legacy spanning over a century, the Reno Rodeo continues to showcase thrilling PRCA action and uphold its reputation as the Wildest, Richest Rodeo in the West.
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