The Museum Store Association (MSA) is a nonprofit organization based in Englewood, CO, dedicated to advancing the nonprofit retail industry and supporting professionals in the field. Through advocacy, education, and collaboration, MSA provides tools and a community for cultural institutions, vendor members, and their commercial partners to enhance the visitor experience and allow them to take a piece of that experience home.
MSA connects, advocates, and communicates the importance of independently operated nonprofit retail, delivers quality educational offerings at national and regional levels, and helps position its members for success through sharing innovative business skills and increasing revenue. With a focus on expanding the visitor's experience, MSA plays a vital role in promoting and supporting the museum store industry.
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