The Naia Champions of Character Foundation in Kansas City, MO is a leading organization that focuses on the management of collegiate athletics. With their proprietary approach called Return on Athletics (ROA), they align collegiate athletics with the priorities of member institutions, including enrollment, student success, and financial viability. By emphasizing the measurable benefits of participation in collegiate athletics, such as the development of leadership skills and lifelong relationships, the Naia Champions of Character Foundation aims to demonstrate the value of athletics at the institutional level.
The NAIA, through their ROA approach, puts the business of member institutions at the forefront, providing data-driven insights into the benefits of NAIA membership. With a commitment to core values like integrity, respect, responsibility, sportsmanship, and servant leadership, the Naia Champions of Character Foundation supports student-athletes in making good choices in all aspects of life. With a wide range of conferences, thousands of student-athletes, and numerous sponsored championships, the NAIA is a prominent force in collegiate athletics, contributing to the growth and success of member institutions.
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