The Missouri Running Co. is a running expertise shop. This location was the first to open in 2007. Since then, two other locations have opened in Cape Girardeau and Chesterfield. The store is staffed with recreational and competitive runners that can assist customers with finding the right running shoe, whether it be natural running, minimal running or just plain running. In addition to selling expert running shoes, apparel and nutritional products, it also hosts training programs and races. It hosts, on average, six races a year and it welcomes all of the community and surrounding communities to join. Discounts are given to the military and track and field runners.