Alight Analytics, based in Kansas City, MO, offers a cutting-edge marketing analytics platform that empowers brands to predict marketing performance with advanced capabilities such as Marketing Impact Modeling and AI-powered recommendations. Their ChannelMix platform provides comprehensive analytics and actionable insights to help marketers make strategic decisions and maximize ROI.
With a focus on accuracy, sustainability, and impact, Alight Analytics enables clients to optimize their media mix, reduce wasted spend, and accelerate time to insight. By leaving traditional attribution behind and embracing the power of Marketing Impact Modeling, businesses can achieve higher returns and greater impact with every marketing campaign.
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