Shinebox, founded by Randall Larson, is a Minneapolis-based brand strategy and design agency with over 30 years of experience in helping brands connect with customers and disrupt the status quo. They believe that a brand's success lies in the love and loyalty of its customers, and they focus on building genuine relationships by understanding and tapping into the shared values between the brand and its audience. Through their Shinebox Disruption methodology, they aim to create growth-oriented brands that resonate with customers in new and meaningful ways.
With a commitment to strategy, honesty, and clarity, Shinebox develops Brand Story Briefs that serve as the compass for the brand's identity. These briefs are concise and straightforward, providing a summation of the brand's essence and guiding its messaging and imaging. By putting skin on the skeleton of the Brand Story, Shinebox helps brands build a strong foundation that goes beyond interpretation and creates a heart-felt connection with their customers.
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