Medicine Lake Tours organizes and coordinates a variety of travel experiences for different types of existing groups. According to the company's Web site, "owners Alice and Gary Norman work with selected group leaders to develop and service their travel needs," with bus, cruise and air options available. With decades of experience in the industry, Medicine Lake Tours has planned trips for groups with specific themes, including spiritual, architectural or gastronomic ones, or less structured experiences, ranging from local one-day bus excursions to more elaborate journeys.