WBBL is an all-sports radio station that covers football, basketball and hockey. The radio station is a part of Citadel Broadcasting, which is one of the largest pure-play radio companies in the United States. The corporation owns and operates more than 150 FM and over 50 AM radio stations in nearly 50 markets located in approximately 25 states throughout the country. Its radio station portfolio covers diverse programming formats, geographic regions, audience demographics and advertising clients. Citadel Broadcasting also owns and operates ABC Radio Networks, which creates and distributes programming to more than 4,000 affiliates. WBBL offers online radio and is located in Grand Rapids, Mich.
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