Established in 1936 In 1936 Beverly and Rubye Osborne were driving west from Oklahoma to California. They had no reason to be joyful. They were middle aged and the Depression had wiped out their savings. On this particular afternoon it seemed that everyone in the state was attempting to escape the famine of the Oklahoma dust bowl. With not much more than their meager belongings and a basket of fried chicken, Beverly Osborne coaxed his Ford pickup across the barren prairie. Suddenly, a bump in the rutted road scattered the chicken and basket. Picking it up, Rubye complained "this is really Chicken in the Rough®." With that chance remark, a fortune was born. Beverly turned his truck around and headed back home. A man who, on instinct, had made a modest fortune and lost it - Beverly reasoned that "fingers were made before forks" and that chicken could be a cheap source of food at a time when incomes were sparse.
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