Conservation Resource Alliance (CRA) is a registered 501(c)(3) organization based in Traverse City, MI. They bring together landowners, businesses, organizations, and government agencies to preserve, develop, and responsibly change the land within their region.
CRA's mission is to ensure the long-term health and vitality of the environment through their programs such as River Care, Wild Roots, and Wild Link. They work towards achieving their goals by implementing strategic plans, fostering partnerships, and engaging in community outreach and education.
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