History
The Ultimate was founded in 1969 by Frances Merlino in the basement of her home in Revere, Massachusetts with 3 racks of clothing. Fran never expected her business to grow into the empire it is today. In January of 2014, Fran's dream of owning her own property was realized when we purchased our current location, a 10,000 square foot space on Route 1 in Peabody, where we have become the destination store for all things beautiful in evening wear! We are proud to say that our tiny boutique has evolved into the largest prom, social occasion and evening wear store in New England! We've dressed customer's meeting the Queen of England, attending the Presidential Inaugural Ball and appearing at the Oscars and the Emmy Awards!
Specialties
With the largest inventory in New England, we are not your average store! We are the 1st to carry the latest in trending fashion. We are the #1 store for Sherri Hill, Jovani, Alyce Paris and many more and with our exclusive access to top designer collections, you will find gorgeous gowns for Prom, Pageant, Semi-formal, Bridesmaids, Mother & Guest of the Wedding, Flower Girl, Quinceanera, Bat Mitzvah, Sweet 16, Parties or just a Fun Night Out. We carry sizes 000-34 so you will be sure to find your dream dress and accessories to complement. Community Involvement From the very beginning, we have always responded to the needs of our community. Over the past five years, we have donated 5,000 prom dresses to area schools and non profits to ensure that every girl has the opportunity to go to her prom in a beautiful Ultimate gown.