Located at the very bottom of Main Street, just a stone's throw from the gorgeous Edgartown waterfront, sits The Great Put On. The neat little square building is white with lots of windows, making the interior a very bright and clean space. Current owner Nicole Bilzerian told Patch that they've been in business for 41 years, as of 2010. The Great Put On has become a staple for shopping and a standard sight in the downtown area. One of the premier boutiques on the row, The Great Put On boasts a well-selected and eclectic collection of women's and men's clothing and accessories including brands like Helmut Lang, Roze Nichols for the ladies and Martin Gordon and Stone Island for the guys. In addition to their website, you can find The Great Put On on Facebook.