Territory Ahead is stocked with brightly colored, casual clothes, but it's clear that what they're really selling is the idea of "vacation." Each season, the chain selects a new destination and redesigns their clothes and, to a lesser extent, stores to fit that theme. Huge postcardesque photographs and travel-worthy touches are combined with casual clothing to complete the feeling that you're digging through the lost-and-found at an upper-middle-class resort, one which just happens to be on the lower floor of an upscale shopping mall.