Searching for Profit is a marketing consultancy that specializes in helping businesses achieve success through new media strategies such as search engines, RSS, blogs, and podcasting. With a strong foundation in business fundamentals, they focus on developing long-term customer relationships and providing the right information at each phase of the buying cycle.
With expertise in marketing, sales, consumer behavior, and the language of search, Searching for Profit guides businesses in navigating the changing media landscape and harnessing the power of buzz marketing. Their acclaimed book, Business Blogs A Practical Guide, offers practical insights on how businesses can effectively use blogs, making them a trusted resource in the field of online marketing.
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