Owner Joe Ierardi bought this location from Hennessy News in 2005 and the storefront still bears that name along with the Hingham Liquors sign. Ierardi found when he bought out Hennessy that the customers wanted a place where they could buy not just beer, wine and liquor, but also newspapers, magazines, gift cards and much more. So if you come in for a six-pack, don't be surprised when you see a large display of birthday balloons next to the cigarettes and scratch tickets. The shop also has a copy machine and sells post cards, maps, Red Bull and cigars.