Forrester Research, based in Framingham, MA, is a leading global research and advisory firm that helps executives and their teams plan and pursue their most critical initiatives. With a portfolio of research services, Forrester Decisions, they provide insights and analysis on technology, customer experience, digital business, marketing, sales, product management, and government. Their consultative approach helps businesses navigate complex environments and make informed decisions to drive sustained growth and customer obsession.
With a focus on generative AI, Forrester Research offers evolving analysis on how this technology will transform businesses and roles, along with insights on economic uncertainty, employee engagement, and self-service developer portals. Their research services deliver a significant return on investment and help align teams, improve expertise, and understand challenges and priorities. Forrester Decisions is a game changer for tech, marketing, CX, sales, product, and digital leaders who strive for higher performance and customer-obsessed business growth.
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