The Digital Analytics Association (DAA) is a leading organization in the field of digital analytics, fostering community, advocacy, and professional development for individuals and teams. With a focus on delivering value through analytics, the DAA provides resources such as the Digital Analytics Cookbook, which offers best practices and step-by-step instructions for implementing digital analyses. The association also hosts events like the Marketing Analytics Summit and the Quantie Awards, recognizing excellence in the industry.
As of May 1, 2024, the DAA is winding down operations and is no longer accepting new members. However, they remain committed to honoring existing sponsorships and partnerships until their planned closure date. With a mission to empower professionals in the field of digital analytics, the DAA has been instrumental in promoting knowledge sharing, career development, and industry recognition.
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