Chitika, based in Natick, MA, offers a valuable tool for optimizing ads and marketing assets by gathering real user feedback in minutes. Through user testing, they help businesses understand why customers may not be clicking on their ads, providing key insights to improve click-through rates and cost per acquisition.
With the ability to compare variations of ads and gather user preferences, Chitika's user testing method allows businesses to make informed decisions on ad creatives quickly and cost-effectively, saving time and resources compared to traditional A/B testing methods.
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