The Boston Shoe Travelers Association (BSTA) is the oldest regional shoe travelers association in the United States, founded in Boston in 1901. With almost 250 sales representatives and over 600 shoe and accessory brands, BSTA sponsors three trade shows a year in the Northeast, offering shoe retailers the opportunity to explore the latest merchandise in all categories and genders for the upcoming season.
As a strong supporter of the BSTA, Mike O'Brien from Keen has been with the association for many years. BSTA staff encourages the BSTA family to show their support for Mike, who is currently battling ALS. With a focus on providing the best footwear options, BSTA remains dedicated to its mission of connecting retailers with top-quality products and fostering a sense of community within the industry.
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