Since 2005, South Beach Tanning Salon has been providing personable and friendly service to residents of King Farm, family friends and other loyal repeat customers. It offers four levels of UV tanning to chose from, plus UV Free Mystic Tan and Airbrush Tanning. South Beach Tanning Salon stands out from many other tanning salons because it is privately owned, clearly personalized and creatively decorated by the owner, who is in the store most days, and because the staff knows all its customers.
Upon entering, customers are quickly drawn to the large quantity of shiny jewelry displayed all around the store. This jewelry has either been hand-picked by the owner or handmade by her. In addition to jewelry and tanning, South Beach offers cosmetics and a cosmeceutical line of skin care called Neova. This is the only place this line can be purchased over-the-counter; it usually requires a doctor's prescription. Among these products include a lash grower and various types of anti-aging creams.