Market Smart is a fundraising consulting company based in Greenbelt, MD, specializing in helping major gift officers, legacy gift officers, and board leadership navigate the challenges they face in donor lead generation, qualification, prioritization, and cultivation. They offer a range of resources, including eCourses, webinars, ebooks, and reports, to assist fundraisers in achieving their goals and maximizing their fundraising potential.
With a focus on engagement fundraising, Market Smart aims to help fundraisers adapt to changing donor expectations and increasing competition in the charitable sector. Their approach is rooted in the perspective of a donor who experienced the limitations of impersonal and ineffective fundraising strategies, leading to the development of their innovative solutions. Through their expertise and actionable ideas, Market Smart empowers fundraisers to overcome obstacles and make a greater impact in facilitating acts of philanthropy.
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