The Olinger Group is a specialized market research firm based in New Orleans, LA, offering custom primary research solutions to help brands thrive in the ever-changing marketplace. With a focus on the concept of "Live Well," they assist businesses in understanding consumer attitudes and behaviors related to living well, enabling them to align their products and services with consumer values and create meaningful connections with their target audience.
Through extensive quantitative and qualitative research methods, including surveys, focus groups, and brand studies, The Olinger Group helps brands uncover emerging opportunities, define their marketing strategies, optimize their products and services, and attract and retain customers. Their expertise in Live Well market research insights allows brands to communicate their alignment with consumer values, fostering brand loyalty and driving business growth.
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