The Southern United States Trade Association (SUSTA) is a non-profit organization that facilitates trade between small to medium-sized companies in the southern United States and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture to increase the export of southern U.S. food and agricultural products, enhancing the economic well-being of the region.
SUSTA offers two core programs: Global Events, where companies can participate in trade missions and exhibit at trade shows, and 50 CostShare, which provides reimbursement for eligible international marketing expenses. Additionally, SUSTA offers an Export Helpline, where companies can seek guidance from industry experts on various aspects of the export process. With a focus on supporting U.S. ag exporters, SUSTA aims to ease the export process and promote the growth of southern U.S. businesses in the global market.
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