The Lexington Downtown Development Authority is a prominent real estate company in Lexington, KY, specializing in the development of luxurious and high-end residential properties. With a focus on creating properties that meet the highest standards and expectations, the company has attracted attention for its use of attractive and alluring real estate agents to promote and sell their multi-million dollar units.
Recognizing the impact of physical attributes on sales, the company leverages the "halo effect" to create a positive impression in the minds of potential buyers. While attractive agents may take longer to sell a property due to higher asking prices, the company believes that their physical qualities complement the properties they are selling, attracting attention and establishing credibility. However, the company also emphasizes that beauty alone is not enough to make sales, as buyers prioritize the professionalism of the agent, the credibility of the property developer, and the quality of the listed property.
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