LR Jewelry is a full-service jewelry store carrying gold, sterling, diamonds, precious gems, pearls and watches. The store also offers baby gifts, fine pens, clocks, and are the exclusive seller of Troll Beads in the Cedar Valley. Find beautiful men's and women's jewelry and engagement rings at Larry Rasmussen's LR Jewelry in downtown Cedar Falls. Rasmussen has over 40 years of experience in the jewelry business.