History
Lori and Steve Schwartz opened White River Canoe Company within their existing Schwartz's Bait & Tackle shop in 2000 with two trailers, a van, and 24 canoes. The company grew rapidly as the local population found out they had an easy access to this wonderful river, and the Schwartz's bought more and more canoes and kayaks to support the growing demand. Lori and Steve began to anticipate growth that indicated it was time to look for a local buyer who would take the company to a new level of operation. After a couple summers of conversation and careful coordination, the Cooley family purchased the assets, now well over 100 boats, and the name in December 2009, and continue to operate as White River Canoe Company.
Specialties
We put paddlers from all over Indiana on the White River in canoes, kayaks, tandem kayaks, and river tubes. We cover a 28 mile stretch of the White River in the Hamilton County area and are only 30 minutes from downtown Indy!