MarketCast, based in Indianapolis, IN, offers a range of solutions in advertising, brand entertainment, content attribution, and custom research insights. Their data science and marketing effectiveness solutions help identify consumer behaviors and preferences, while their primary research delves into the reasons behind these choices, ultimately building fandom for brands and entertainment.
With a focus on supporting advertising effectiveness throughout the entire lifecycle, MarketCast provides services for testing advertising concepts, measuring campaign performance, and optimizing cross-platform media campaigns. Their team of social scientists and strategists analyze cultural trends to provide actionable insights that shape marketing strategies and drive new product innovations.
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