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Fizziology is a data science and marketing effectiveness company based in Indianapolis, IN. They specialize in providing solutions that identify consumer preferences in terms of what they watch, buy, and listen to, as well as understanding the reasons behind these choices. By combining data science and primary research, Fizziology helps build fandom and provides actionable insights to optimize marketing strategies and shape brand perceptions. MarketCast, a division of Fizziology, offers advertising effectiveness solutions that support the entire advertising lifecycle, from testing early advertising concepts to in-flight advertising measurement and multi-platform campaign analysis. They also provide research and insights for the entertainment industry, helping programmers, creators, and marketers fine-tune creative, target audiences, and optimize overall marketing campaigns. With their expertise in attribution, MarketCast helps track, measure, and optimize cross-platform media campaigns, allowing brands to determine the effectiveness of their advertising in reaching the intended audience and driving desired outcomes.Generated from the website