Swiss FineTiming was founded almost two decades ago by Gene Stern, a corporate attorney and avid watch collector. In founding Swiss FineTiming, he wanted to share his love of fine timepieces. The store today carries some of the most exclusive watch brands in the world. For some, this is the only authorized dealer in the Midwest. In addition to timepieces, Swiss FineTiming also has fine European jewelry, watch winding boxes, handmade watch straps, and collectible writing instruments by Krone. The company has another location in downtown Chicago on the Magnificent Mile.