Founded in 1964, the Strategic Account Management Association (SAMA) is a unique nonprofit association with over 15,000 members worldwide. SAMA offers extensive training, professional development, and networking events across North America, Asia, and Europe, along with valuable research, publications, and knowledge resources.
SAMA is dedicated to enhancing strategic account management practices for global sales forces, providing access to best practices, training, and research from leading organizations. With a focus on excellence and innovation, SAMA empowers members to shape the future of strategic account management and drive maximum impact for their organizations.
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