Soccer Madness is an "everything soccer" store. The store houses anything soccer-related from authentic national and league jerseys, t-shirts and cleats, to children's and adult apparel by Nike, Puma, Umbro, Lotto and others. Visitors will find a variety of soccer equipment, like balls, shin guards and a rainbow of soccer socks. The store is a high-energy collection of soccer equipment and overall soccer enthusiasm--the owners, Mike and Lisa Mathis, are involved with the local soccer community. Soccer Madness held viewing parties for Team USA matches during the 2010 Fifa World Cup, and they recently started a program called "Team Nights," offering their store space to local soccer teams in need of a location for team meetings.