IMR is a leading provider of accurate research and targeted market intelligence in the automotive and commercial vehicle industries. With a range of research solutions and expert insights, they help businesses make strategic decisions by understanding their customers and the factors that drive their decisions.
Specializing in both original equipment (OE) and aftermarket, IMR offers comprehensive analysis and research on topics such as consumer segmentation, repair shop insights, parts brand research, and more. Their commitment to providing the most reliable information makes them a trusted resource for businesses in the automotive industry.
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