Horton Pool in Normal, IL is a locally based LEARFIELD team that represents Illinois State University, managing all aspects of the university's multimedia rights relationship. They offer businesses and corporations the opportunity to align with the passionate and loyal fan base of the Redbird brand through various traditional and new media opportunities, including venue signage, event sponsorships, corporate hospitality, radio and television, and digital engagement.
As the exclusive multimedia rights holder for Illinois State Athletics, Horton Pool works closely with the university to extend the affinity of the Redbird brand, providing visibility and promotional opportunities through the official athletics website goredbirds.com.
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