Eob Lab, located in Chicago, IL, is an experimental social psychology research lab led by Ed O'Brien, an Associate Professor of Behavioral Science at the University of Chicago Booth School of Business. The lab focuses on studying social cognition within temporal contexts, exploring how people's interpretations of change over time impact their cognition, emotion, and behavior.
Through their Change Lab, Eob Lab investigates various topics such as the mismanagement of enjoyment, progress, and impressions, shedding light on how individuals fail to recognize the potential for reigniting old experiences, overlook positive turnarounds, and neglect the aging of their present actions. With a range of selected papers and book chapters, Eob Lab contributes to the understanding of change perception and management, as well as repeated exposure and hedonic adaptation.
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