CHOI Design Group is an award-winning product design and development company based in Chicago, IL. They specialize in creating innovative and user-centered solutions for a wide range of industries, including performance venues, transportation, dental imaging, oral care, and mobile devices. With a team of experienced engineers and researchers, they offer a full spectrum of product services, from strategy and user interface design to prototyping and engineering. Their design thinking approach and commitment to delivering winning design solutions make them a trusted partner for clients at any stage of the design process.
With a focus on problem-solving and opportunity discovery, CHOI Design Group brings clarity to the design process by collaborating closely with clients. Their portfolio showcases successful projects, such as developing a rigging control console for a developer of rigging systems, crafting a staple fastener system for an industry leader in belt transportation solutions, and creating a toothbrush that provides a powerful clean while being gentle on the gums. Their studio, filled with designers, makers, and doers, reflects their unique approach to work, and their insights and news articles demonstrate their expertise in design elements, product development, and the future of industrial design.
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