Betty Schwartz's Intimate Boutique is exactly what it sounds like. A bit different than a competing national intimates retailer, Betty Scwartz's has a staff that is specially trained to know the female body. Here, an expert can custom fit you for a bra or other intimate apparel, an experience that is said to be well worth the temporary discomfort. The staff here is more than used to it, and such matters are now routine for them.