History
American Family Insurance was started by Herman Wittwer, a struggling insurance salesman who dreamed of selling auto insurance to Wisconsin farmers. He understood that farmers presented lower risks compared to city drivers because they drove less often and parked their autos for the winter. Confident he had a good idea, Herman opened Farmers Mutual Automobile Insurance Company in 1927. Our company's name changed in 1963 to American Family Mutual Insurance Company. Today, we offer auto, home, life, umbrella, business, farm & ranch insurance products. As a mutual insurance company, our customers and owners are one and the same. Our success is measured not only by the rate of return for shareholders, but also by the value we provide our policyholders. American Family Mutual Insurance Company, S.I. & its Operating Companies, American Family Life Insurance Company, 6000 American Parkway, Madison WI 53783
Specialties
American Family Insurance's vision is