The slogan of The Hub is, "from training wheels to aero wheels." From this it is apparent that Hub Bicycles aims to be Athens' bike shop for all occasions. It stocks name brands such as Trek, Scott, Raleigh and custom brands Niner and IF. The store offers a wide selection of bikes, clothing, bike shoes and accessories. When one buys a bike from Hub, the purchase comes with a complimentary custom fitting of all the bike's moving parts and alignments. The Hub pro fit studio is widely regarded as one of the most knowledgeable and exacting around.