The Southeastern Shoe Travelers Association ( SESTA ) was founded in 1942 to promote the best interests and welfare of its members and encourage a spirit of cooperation among those engaged in the distribution of shoes and kindred merchandise. SESTA's primary activity is sponsoring a bi-annual market in Atlanta. Over the years, this trade show has grown in size to become one of the world's ten largest shoe trade fairs. In 2000, the SESTA board of directors voted to change the name of the tradeshow to the North American Shoe & Accessory Market. In 2007, the board voted to re-brand the show with the name by which it is most often referred to within the industry, The Atlanta Shoe Market. Today, SESTA boasts more than 750 members. The membership is comprised of industry shoe representatives and is governed by a board of directors elected by the general membership at the annual SESTA general membership meeting in August. The cost of SESTA membership is $45 annually. The benefits of membership are numerous and include participation in the markets, complimentary lists of retailer show attendees and assistance with job opportunities.
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