Greg Reeves Fine Jewelry has provided cash-for-gold services since 1962. The shop also sells jewelry. What's unique about this store is that it encourages jewelry sold for cash as a means to raise money for charities. A charity such as a school or church can hold a benefit, inviting contributors to bring their unwanted gold. Greg Reeves will pay for the scrap jewlery and turn over a percentage of the profits to the charity.