Established in 1969, Kids II is one of the leading toy companies throughout the world. It offers a range of bath and personal care products, gift sets, bouncers, play mats, mobiles, support slings and swings. The company also provides various toys, such as stackers, pianos, rattles, teethers, flappers and kaleidoscopes. Its products are available under the Bright Starts, Baby Einstein and Boppy brands and are sold in more than 25 countries. In addition, Kids II designs and produces play gyms, color blocks, puppets, travel toys and swaddles. The company employs a staff of product designers, project engineers and retailers. It also has an online shopping option, as well as sells its toys through various stores, such as Wal-Mart and Target. Kids II maintains a location in Alpharetta, Ga.