Through Signature Brands distinctive line of dessert and Easter egg decorations and specialty baking aids, the company strives to be the leader in the dessert decorating and Easter egg industry. Signature Brands manufactures dessert-decorating products, sold under the Cake Mate and Betty Crocker brands. The company also manufactures PAAS Easter egg decorating products. Signature Brands sells the products to retailers. Louise Crawford and her brother Bobby Jones founded the company as Pioneer Decorating Company in 1951, in Ocala, Fla., where it maintains its current headquarters.