Trade Secret is located in the Westfield Countryside Shopping Mall near JCPenney, on the second floor. Several thousand different beauty products and treatments are on display at the front of the store, with names like Pureology, Sex Hair, Tigi, OPI and Paul Mitchell. The entire store is filled with such products: cosmetics, brushes and beauty appliances and a wide selection of skin care, nail care and hair care. A full-service salon is located inside the store, offering haircuts, color, highlights, relaxers, perms, waxing, conditioning treatments and facials.