Tampa Bay Business Guild, 1503 E 7th Ave, Tampa, FL 33605, US

HistoryBorn and raised in La Grange, Illinois, Bob McKay founded Tampa Bay's first digital media agency, McKay Advertising + Activation (MA+A) in 2005. He has developed one of the most unique advertising agency experiences for clients, employees and associates. A graduate of the University of South Florida, he began his media career with Susquehanna Broadcasting Outlets in Orlando and moved up the chain at some well-known media companies before founding MA+A. From sales manager at Clear Channel Radio and Cox Radio Group to President of his own company, Bob has lived through the various paradigm shifts of media and has had a first-hand view of the move towards digital media and the need for analytics. His 30 years in media are decorated with a long track record of success and have established him in the business as a very astute manager, marketer and strategic thinker. Bob McKay is a fixture at AdTech, Mobile Marketing, and other digital events. In 2013 MA+A became a Google Partner, then a GSpecialtiesROI Marketing - Results Digital media Programmatic Media Buying XI

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